Shopify: The Best E-Commerce Platform Worth Trying

Shopify is one of the best and most popular CMS platforms for building an online store.

Today, online buying and selling activities are very common, and many companies and individuals use websites to showcase their products.

Although marketplaces can be helpful, having your own e-commerce website is one of the factors that make a brand appear more professional.

Do you have products you want to sell online? Consider using Shopify CMS because it offers many features that help ensure your success and, of course, provide convenience.

Let’s start this discussion by first understanding what Shopify is.

What is Shopify?

Shopify is a comprehensive platform for creating e-commerce websites that can assist users in starting or developing online buying and selling businesses.

Using Shopify, you can manage everything from the website’s appearance that represents your brand, to organizing product categories and catalogs, and even shipping.

While a general content management system like WordPress can be used for e-commerce sites, additional plugins are required. However, Shopify, being a content management system focused solely on e-commerce, naturally offers more features and capabilities than current general CMS options.

The good news is that Shopify allows you to build a buying and selling site without needing to master programming.

So, if you were previously hesitant about starting an online business because of the programming involved, there’s no need to worry because Shopify can help you out.

Shopify Features

Now that you have a basic understanding of what Shopify is, it’s time to discuss the features you get when using the Shopify CMS.

1. Easy Setup

Shopify excels in drag-and-drop options, mobile commerce compatibility, support for hundreds of payment gateways, unlimited bandwidth, and the ability to add unlimited products.

With this feature, even regular users will have no difficulty in changing website settings because it also does not require any technical knowledge of the site.

Shopify will “take care” of all technical aspects of creating a user’s website, speeding up the time it takes to create an e-commerce website.

For web design, Shopify has provided at least 150 themes and fifty languages.

You can customize these themes according to your preferences so you can create an e-commerce website design that represents your business.

You can segregate different products according to the categories you want, such as color and size.
Not only that, it is sure that the support of more than a hundred payment gateways will make the transaction easier for your customers.

2. Easy Management

Features such as automatic shipping calculations, reminders for customers, tax calculations, and remote management are also available on Shopify.

Before making a payment, sometimes shoppers keep the product in their shopping cart because they may still be thinking about it.

However, as a seller, you can remind potential buyers that the product is still in their cart and pay for it immediately.

Once paid for, you will no longer need to bother to calculate shipping costs based on the buyer’s location, as it will be accurately calculated automatically.

For global shipping, taxes are also automatically calculated when using Shopify.

The most useful thing here is that Shopify can be managed via smartphone or tablet.

All information related to orders, products, and even payment and delivery details will be synchronized between your website, your store app, and inventory.

Here, Shopify gives you flexible sales solutions.

3. Store Management Features

Shopify users should be familiar with customer profiles, accounts, groups, email templates, fulfillment centers, and dropshipping features.

Later, customers can create their account profiles, and you can use them to execute promotional offers, special promotions, or notifications about products, and so on.

Of course, this can help increase your sales.

As for the return policy, you don’t need to change your store inventory because Shopify will handle it automatically.

Shopify also supports the dropshipping feature, which is selling products without storing them directly, but delivering orders to external suppliers.

Therefore, the supplier is the one who will send the product to your customer’s order.

4. Search Engine Optimization (SEO) & Digital Marketing

Search Engine Optimization (SEO) is included in digital marketing, but digital marketing isn’t limited to just SEO; it also includes social media platforms.

Shopify also supports additional SEO components to enhance the quality of SEO implemented, resulting in increased rankings for your e-commerce site in search engines.

However, for SEO to work optimally, you must install an SSL certificate on your e-commerce site.

The Secure Sockets Layer (SSL) significantly impacts SEO and the ranking of any website on search engines. SSL certificates are crucial and should be present on all websites.

Apart from SEO optimization, you can integrate your e-commerce site with social media platforms like Facebook.

Customers making purchases through Facebook can access them directly without visiting your e-commerce site, but their payments will sync directly with your Shopify account.

5. Quick Response Support

Shopify offers quick response support through a help center, online community discussions, and access to a team of experts.

With diverse support options available, there’s no need to worry about issues that may arise in your store.

Additionally, Shopify provides 24/7 support service throughout the week. You can reach out to Shopify’s team via chat or email at any time.

The Shopify team consists of industry experts, technical support professionals, and certified advisors who are dedicated to assisting you.

How to Subscribe to Shopify?

Given its ease of use, you can imagine how straightforward it is to sign up for Shopify.

Users who are still unsure about Shopify’s features and general nature can benefit from a free 3-day trial.

With a paid trial for 30 days at $1, you can experience all of Shopify’s features to dispel any doubts.

If you’re truly confident, you can start by choosing the subscription plan you prefer, starting from $32 monthly.

To sign up and get the $1 offer, simply visit Shopify from here, enter your email address, and click “Start Free Trial.”

You’ll be prompted to fill out your online store details and information, click “Skip All” if you have them.

After that, select the country in which you want to sell.

In the last step, choose the method by which you will create an account.

Congratulations, after completing all the steps, your store will be created

What is the importance of an e-commerce website?

While many have online shopping websites, not all business owners prefer using them for several reasons, such as cost and the difficulty of website creation.

In fact, nowadays there are many web platforms dedicated to online stores that do not require technical expertise to design websites, and their costs are reasonable.

You should know that having a business that owns an online website (an e-commerce store) will add a professional impression in the eyes of your potential customers.

Besides, you can also use your website as a means of branding and show how and what you want potential customers to see your business.

Despite the widespread use of market applications, customization is still more complete if you use a website.

E-commerce websites can also help reduce promotional costs that are expensive if you implement search engine optimization (SEO) techniques to the maximum.

In short, search engine optimization is improving the website to achieve the highest ranking in search engines. After the ranking increases, traffic to the website will increase automatically.

Here, you can “attract” customers using search engine optimization (SEO) techniques, and you can improve search engine optimization (SEO) for free and organically.

Conclusion

Shopify is a website for creating an online store to facilitate users in starting and developing businesses online.

Thanks to its ease of use, it’s no surprise that Shopify is one of the best content management systems (CMS) and is hugely popular among bloggers and businesses alike.